Shinmai Oakland

Shinmai Oakland

Shinmai is the latest addition to Uptown Oakland, offering exciting Japanese fare to the bustling neighborhood.

To garner awareness of the new opening, I shot the restaurant interiors and exteriors as well as several of the food items for publication with 7×7. The original article was published on 7×7, First Taste: Shinmai serves a twist on the Japanese izakaya (plus ramen!) in Uptown Oakland.

About Shinmai: Shinmai serves a taste of Tokyo with savory izakaya fare and hearty bowls of ramen. Owners Yingji Huang (also of Montclair’s Kakui) and Andy Liu (also Shinmai’s ramen chef) have teamed up with chef Jerrod Doss (Aziza, Chez TJ, and The French Laundry) to come up with a menu that mixes traditional ingredients with unexpected elements. Look for exciting twists on Japanese fare such as a fried potato salad with truffle mayonnaise and paddlefish caviar, or ribs with miso barbecue sauce and bonito flakes. Sushi lovers will be pleased with the stellar raw menu.

  • Client: Shinmai, 7x7
  • Location: Oakland, CA, USA
  • Date: July 26, 2017
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