Organic Girl is a leading distributor of healthy, natural salad blends and salad dressings carried at upscale grocers.
To garner awareness of their new butter salad lettuce product, help drive sales, and increase social media followers for Organic Girl, I partnered with them to create and promote a social media post on @EatThisSF. I owned creative direction, crafting an original recipe, shooting my own my photos and writing copy for a paid Instagram post featuring a giveaway. To enter the giveaway, I required users to follow @OrganicGirl on Instagram to help drive awareness of their account and increase followers. The post can be viewed below:
Eating the rainbow + starting off the week healthy, plus… 💪🏻🥙💚 G I V E A W A Y! 💚 I made this BOMB salad with @organicgirl's butter lettuce greens, and you can win a month's supply of their delish greens + salad dressings! To enter: follow @organicgirl and post any comment below! Winner will be contacted on 8/28! #truehearts #partner
About Organic Girl: Organic Girl strives to offer the very best organic produce. They constantly challenge themselves to create fresh ideas for great tasting products you’ll love. In 2007, they created a line of good clean greens made with premium quality and unbelievable taste. In 2013 their passion for greens led us to create a line of fresh dressings that make a true salad love story! As a fresh greens company obsessed with all things green, they believe that greens should be the hero of juice! So in 2015, they created a greens juice that actually tastes good without fruit as the first ingredient.